Display package



Aug. 1, 1933- G. E. GARY 1,920,193

DISPLAY PACKAGE Filed Nov. '7, 1930 2 Sheets-Sheet l I "I'l lllll ff' 3? I g INVENTOR George E. Garg Aug 1, 1933.

G. E. GARY DISPLAY PACKAGE Filed Nov. 7, 1930 2 Sheets-Sheet 2 Patented Aug. 1, 1933 PATENT OFFICE DISPLAY PACKAGE George E. Gary, Louisville, Ky., assignor to Brown & Williamson Tobacco Corp., Louisville, Ky., a Corporation of Delaware Application November '7, 1930. Serial No. 493,996

7 Claims.

This invention relates to display packages, and more particularly to a package suitable for both the shipment and the effective display of the contents thereof.

The primary object of the present invention resides in the provision of a display package which, when closed, carries one or more articles in a manner suitable for shipment, and which, when opened, permits of the effective and attractive display of the articles, with a view to promoting the sale thereof. More particularly, it is an object of the present invention to devise such a display package which will receive and support a group of related articles which may be advertised as a single sales unit, and which, when opened for display purposes, will permit of the individual display of each of the group of articles. The package is here exemplified as designed to carry a can of smoking tobacco and various accessories for the use of the same, particularly a smokers pipe, a tobacco pouch, and pipe cleaners.

In many cases the can of tobacco is of such configuration that it may most conveniently be packaged for shipment in a horizontal position, whereas it may be most effectively exhibited in an upright position. In accordance with a further object of the present invention, the display package is so designed as to receive and position the can of tobacco in either a horizontal or an upright position, according to whether the package is being used for shipment or display purposes. The various accessories are so mounted in the package that the available space around the can of tobacco is economically utilized, without, however, permitting mutual abrasion of the articles in the package.

Still another object of the present invention is to provide for constructing the package in an economical but durable manner, and more particularly to make it possible to form the package by suitably shaping, scoring, and folding up a single sheet of cardboard or like material. A still further object of my invention is to improve the external appearance of the resulting package in order to make it suitable for use as a gift package.

To the accomplishment of the foregoing and such other objects as will hereinafter appear, my invention consists in the package elements and their relation one to the other as hereinafter are more particularly described in the specification and sought to be defined in the claims. The specification is accompanied by drawings in which:

Fig. 1 is a perspective view of the display package when opened;

Fig. 2 is a perspective view of the display package when closed;

Fig. 3 is a horizontal section taken through the package when opened and stripped of its contents; and

Fig. 4 is a vertical. section taken in the plane of the line 4--4 in Fig. 2 showing the package filled and closed.

Referring to the drawings, the display package of my invention comprises a bottom wall 2, side walls 4, 6, 8, and 10, and a cover wall 12 provided with a depending marginal flange 14, 16, 18. The side walls 6, 8, and 10 are joined at the corners thereof for only a portion of their height, so that the upper portions 26, 28, and 30 may, respectively, be folded outwardly and downwardly in the manner shown in Figs. 1 and 3. It will be evident that when the sides 26, 28, and 30 are folded upwardly, the cover 12 may be folded down, so that the marginal flange 14, 16, 18 will encompass the upper edges of the side walls in the manner shown in Figs. 2 and 4, and thereby keep them in closed position.

By means of such a package, the contents, for example the can of tobacco 32, may be effectively and openly displayed, for the side walls are turned downwardly out of the way while the elevated cover wall may itself be used to carry an appropriate advertising legend. The display package is particularly useful when a group of related articles are to be sold together, for the articles may then be mounted on the side walls so as to be individually displayed. For example, in the present case the can of tobacco 32 is sold together with smoking accessories such as the smokers pipe 34, the tobacco pouch 36, and the pipe cleaners 38, and these are respectively mounted on the inside of the side walls 26, 30, and 28. The location of the individual articles is such that no interference results when the package is closed, and the separate holding means provided for each of the articles prevents displacement and mutual abrasion.

Considering the structure of the package in greater detail, it is preferably, though not necessarily, made by suitably shaping, scoring, and folding a single sheet of cardboard or like material. More specifically, the cardboard is cut and scored to define the bottom wall 2, the side walls 4, 6, 8, and 10 contiguous with the bottom wall 2, the cover wall 12 which is contiguous with the sidewall 4, and the flanges 14, 16, and 18 which are contiguous with the cover wall. The

original blank further preferably includes fastening flaps 40, best shown in Figs. 3 and 4, which are contiguous with the ends of the side walls 6 and 10. Fastening flaps may be provided at the ends of the cover flanges in any desired conventional manner in order to permit the same to be locked together in perpendicular relation to the cover wall 12.

In assembling the package, the side walls 4, 6, 8, and 10 are folded upwardly about the bottom wall 2. The fastening flaps 40 are turned inwardly and cemented or otherwise attached to the side walls 4 and 8. The side walls are thereby held in the desired box relation, but only for a limited height above which the three sides 6, 8, and 10 are scored, so that the upper portions 26, 28, and 30 may readily be folded outwardly, in the manner shown in Figs. 1 and 3. The fourth wall is preferably not scored and is considered the rear wall of the package. The upper edge of this wall nay be appropriately scored to facilitate folding of the cover wall 12 relative to the rear wall 4.

The upper portions 26, 28, and 30 of the side walls may be provided with appropriate mounting means for the articles to be carried thereby. In the present case the side wall 26 is provided with a pair of parallel slits 42 through which the back of a spring clip 44 is passed. This clip is suitably dimensioned to receive the bowl of the pipe 34, as is clearly shown in Fig. 1. The side wall 28 has cemented thereto a paper envelope 46 in which the pipe cleaners 38 may be distributed and carried. The side wall 30 is provided with a pair of arcuate slits 48 terminated by holes 50. An elastic string 52 may be looped through the holes 50 in the manner indicated in Fig. 3, the arcuate slits 48 making it possible to conveniently employ an endless elastic string 52. The resulting parallel strands of the elastic string serve to receive and hold the tobacco pouch 36 securely in place, as will be evident from an inspection of Fig. l.

The can of tobacco 32 is considerably greater in height than in diameter. This condition may result with any article of merchandise, and occurs in the present case because the can of tobacco is designed to act as a humidor and is proportioned to present an attractive appearance appropriate for such use, as well as to provide for refinements such as a humidifying compartment in the cover. It will be evident that such a container may be exhibited to best advantage in the upright position in which it is used, but, on the other hand, may most conveniently be packaged for shipment in a horizontal position, particularly if accompanied by accessories, as is here the case. In accordance with another feature of the present invention the package is provided with means for locating and supporting the can of tobacco, and this means is so designed as to receive the can in either the horizontal position, best shown in Fig.

4, as when the package is closed, or in the upright position, best shown in Fig. 1, when the package is opened. To this end the bottom of the package is provided with a frame or support 60 provided with depending side walls 62 which place the frame 60 a desired distance from the bottom 2 of the package. The frame 60 may be made in the conventional manner, and comprises a single sheet of relatively light cardboard which is scored to define and readily permit the bending of the sides 62, after which the frame is simply slid into the display package. It should be particularly noted, however, that the opening in frame 60 includes walls 64 for receiving and locating the can of decorating the exterior in simulation of a wooden treasure chest provided with metallic fittings, and that the realism may be enhanced by including with the fittings simulated hinges located at the points at which the sides of the package are folded. Thus, referring to Fig. 2, hinges are simulated at 68 to provide for the outward folding of the side walls, as well as hinges 70 which provide for rising or lowering of the cover.

i Referring to Fig. 1 it will be apparent that the can or humidor of tobacco 32 is displayed to advantage because it is set up in an upright position and is not concealed by the side or cover walls of the package. It will, further be apparent that the accessory articles such as the pipe 34, the tobacco pouch 36, and the pipe cleaners 38 are each individually displayed in an open and effective manner. The inside of the cover wall may be provided with additional advertising matter, as indi-- cated at 72, and, if desired, a pamphlet descriptive of the advantages or use of the entire group of articles may be included and positioned in view, as is here exemplified by the pamphlet 74. It will further be evident that the package when closed is of durable construction and carries the contents in a safe and attractive manner because each of the articles is separately held in place. The closed package is made as compactly as possible, and this desirable result is made possible largely by the expedient of placing the humidor 32 in a horizontal position when the package is closed. To prevent weakening of the package by reason of the scoring for facilitating folding the side walls outwardly, these scorings are preferably made in the form of a corrugation or crimp, best shown at '7 6 in Fig. 4, rather than in the form of a cut through the cardboard.

It will be apparent that materials other than cardboard may be employed, and that for packaging and display of expensive articles the display package may actually be made of wood with metal fittings, instead of cardboard with simulated fittings as here described.

It will further be apparent that while I have shown and described my invention in the preferred form, many changes and modifications may be made in the structure disclosed without departing from the spirit of the invention, defined in the following claims.

I claim:

1. A package for shipment and display of a group of related articles, said package comprising bottom, side, and cover walls, the upper portions of the four vertical corners of the package being unconnected, and the upper portions of three of the side walls being hingedly related to the lower portions thereof, whereby the uppper portions of the said three side walls are adapted to be turned outwardly, the cover wall being hingedly related to the upper edge of the fourth side wall and being provided with a depending marginal flange for holding the other side walls in closed position when the cover wall is moved downwardly over the same, said fourth side wall being one continuous upright wall supported in its upright position by the lower portions of the other side walls, and serving to support the cover in elevated position when saidpackage is opened for display, and means on said side walls for holding some of the related articles, so that when the side and cover walls are folded outwardly the articles are individually exposed to view.

2. A package particularly adapted for shipment and display of a can of tobacco and. smoking accessories, said package including bottom, side and cover walls, the four vertical corners of said package being unconnected and the upper portions only of three of said side walls being arranged to fold outwardly and downwardly, said cover wall being arranged to fold backwardly on the fourth one of said side walls and including a depending marginal flange for encompassing and holding the side walls in closed relation, said fourth side wall being one continuous upright wall supported in its upright position by the lower portions of the other side walls, and serving to support the cover in elevated position when said package is opened for display, the bottom of said package including means for supporting a can of tobacco, and said side walls being provided on the inner faces thereof with means for holding the various accessories, so that when the package is opened for display the accessories and the can of tobacco are fully exposed to view.

3. A package particularly adapted for shipment and display of a can of tobacco and smoking accessories, said package including bottom, side, and cover walls, the four vertical corners of said package being unconnected and a plurality of said side walls being arranged to fold outwardly and downwardly, said cover wall being arranged to fold backwardly on one of said side walls and including a depending marginal flange for encompassing and holding the side walls in closed relation, the bottom of said package including means spaced therefrom and appropriately recessed for receiving and supporting a can of tobacco in either a horizontal position when the package is closed, or an upright position when the package is opened for display, and said side walls being provided on the inner faces thereof with means 'for holding the various accessories, so that when the package is opened for display the accessories and the can of tobacco are fully and attractively exposed to view.

4. A package particularly adapted for shipment and display of a smokers pipe, tobacco, and accessories, said package including bottom, side, and cover walls, the upper portions of the four vertical corners of the package being unconnected, and the upper portions of three of the side walls being hingedly related to the lower portions thereof, whereby the upper portions of the said three side walls are arranged to fold outwardly and downwardly, said cover wall being arranged to fold backwardly at the upper edge of the fourth side wall and including a depending marginal flange for encompassing and holding the side walls in closed relation, the bottom of said package including means spaced therefrom and appropriately recessed for receiving and supporting a can of tobacco in either a horizontal position when the package is closed, or an upright position when the package is opened for display, one of said side walls being provided on its inner face with means for holding a tobacco pouch in place, another of said side walls being provided on its inner face with means for holding a pipe in place, and the third of said side walls being provided with means for holding pipe cleaners in place, so that when the package is opened for display the pouch, pipe, pipe cleaners, and the can of tobacco are each fully and separately exposed to view.

5. A cardboard display package comprising bottom, side, and cover walls, the upper portions of the four vertical corners of the package being unconnected and three of said side walls being horizontally scored to facilitate folding the upper portion thereof outwardly, the cover wall being formed integrally with the fourth side wall and being provided with a depending marginal flange for encompassing and holding the other side walls in closed relation when the package is closed, said fourth side wall being one continuous upright wall supported in its upright position by the lower portions of the other side walls, and serving to support the cover in elevated position when said package is opened for display, and the outer surface of said package being decorated in simulation of a treasure chest provided with metallic fittings including hinges at the scorings where the walls are folded.

6. A display package comprising a single sheet of cardboard cut and scored to define a bottom wall, side walls including fastening flaps, a cover wall, and cover wall flanges, the side walls being bent upwardly about the bottom wall and being secured together in upright position by the fastening flaps near the bottom only threreof, the cover wall flanges being bent downwardly and secured in proper relation to encompass and hold the side walls when the package is closed, the coverwall being bent downwardly at the upper edge of one of the side walls, said side wall being an unscored continuous upright wall, and the remaining side walls being scored above the fastening flaps to permit the upper portions thereof to be folded outwardly when the cover is turned upwardly for displaying the contents of the package, said upwardly turned cover then being supported in an elevated position by the upright side wall.

7. A package for shipment and display of a can of smoking tobacco or the like, said package comprising a bottom wall, side walls a plurality of which are adapted to be turned outwardly, a cover wall hingedly' related to a side wall and being provided with a depending marginal flange for holding the other side walls in closed position when the package is closed, and means at the bottom of said package and spaced therefrom and suitably recessed for receiving and supporting the can of tobacco in either a horizontal position when the package is closed, or an upright position when the cover and side walls of the package are opened for display.

GEORGE E. GARY. 

